SpatialInstallationExperientialInteractiveMultimedia
Prada Paradoxe
Two multi-sensory moments for Prada

For the launch of the new Prada Paradoxe perfume, our team brought in digital and physical expertise to execute a bespoke scent-infused bubble machine as well as a photogrammetry 3D takeaway system.

Scent Bubble Machine

Multi-sensory journey

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Engineering Scent Delivery

Our team created a custom scent + fog, and bubble delivery system embedded within 3 massive fabricated columns. Rigorous testing and iteration led to a setup that delivered a beautiful experience for thousands of visitors to the space.

Next level 3D take-away

Our team was tasked with the creation of a 3D, photogrammetry take-away for participants of the event. Utilizing a 360 camera capture provided by NYCAP3D we created a capture-to-render pipeline in TouchDesigner. Within minutes the participants received a custom-made video with their 3D likeness.

Client: Prada
Agency: Mazarine
Technical Direction: Matt Ross, Ben Glawe
C4D animator: Preto HF
Physical Experience Design: Zyia Zhang
Fabrication: Kiril Bejoulev, Bryce Peterson, Cody Burchfield
Production: Gilad Dor
Junior Producer: Carmen Mouynes

 

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00:00:00
BROOKLYN NYC
41°
Dec 09/2024
LEGAL