For the launch of the new Prada Paradoxe perfume, our team brought in digital and physical expertise to execute a bespoke scent-infused bubble machine. We worked closely with Mazarine NYC creative team to bring to life a stunning concept that redefined how we can experience scent.

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Based on the creative direction from Mazarine, our team created a custom scent + fog, and bubble delivery system embedded within 3 massive fabricated columns. Rigorous testing and iteration led to a setup that delivered a beautiful experience for thousands of visitors to the space.