We partnered with Jack Morton to create a deeply engaging experience at the Cadillac House during US Open 2025
The user journey consisted of four touchpoints:
The AI-Powered Photobooth,
The Takeaway,
The Mosaic,
Stadium Takeover
AI-Powered Photobooth
In homage to Melissa Koby, we created a next-level photobooth experience, allowing for Ai driven re-creatioon of the iconic Us Open 2025 artwork.
Visitors were guided through the unique experience to ultimately create their own version of the artwork and become part of a living mural
The Takeaway
Upon creating a successful Ai artwork visitors were asked to complete a quick survey and retreve their unique artwork ready for social media sharing
Our team created a CMS and front-end for the client to monitor usage and statistics throughout the tournament
The Mosaic
We allowed each visitor to leave their mark and opt in to become a part of a living AI photo mural within the Cadillac House
During the course of the tournament, 12,000 Ai photos created an incredible, living and diverse living mural!
Stadium Takeover
To tie it all together, we pulled in some of the content from Cadillac House into the stadium, creating a seamless fan experience
Our animators worked closely with USTA to create the most immersive visuals during the Cadillac Take Over moments
CREDITS:
Client: Cadillac
Agency: Jack Morton
Creative Direction: Jack Morton
Volvox Labs Team:
Project Lead: Michael Schneider
Creative Direction: Kamil Nawratil, Pasakorn Nontananadh
Art Direction: Pasakorn Nontananadh
Motion Design: Preto HF
Technical Director: Matt Ross
Sound Composition: Javier Cruz
Creative Technologist: Javier Cruz, Webb Hunt
TouchDesigner Development: Javier Cruz, Wenyi Zhang, Matt Ross
Software Developer: Vio Zhu
Physical Design Lead: Zyia Zhang
Director of Production: Gilad Dor
Producer: Caroline Rojek
Project Management: Carmen Mouynes
Fabrication Assist: Jake Abraham, Elias Griffin, Vaughn Hunt, Kiril Bejoulev
