SpatialInstallationKineticDigitalContentExperientialInteractiveMultimedia
Infiniti
Three habitats to trigger the senses

High upon the observation deck of the Edge at Hudson Yards overlooking beautiful New York City, a new chapter in luxury was witnessed with the reveal of the all-new 2025 INFINITI QX80 – a luxury SUV where everything, for every passenger, is just right.

See: Personalized Ambient Lighting 

Available thoughtful interior lighting design creates kabuki (a sense of the extraordinary) to define a space that’s entirely, infinitely you.

Our teams designed and built an installation evoking a ‘color wheel’ allowing participants to step inside and select a color that best suits their mood. Using lighting and kinetic motion SEE became an  incredible representation of this beautiful feature

Feel: Biometric Cooling

Informed by biometric passenger data, available segment-first smart technology works with QX80’s Tri-Zone Climate Control System to automatically adjust the interior temperature.

Hear: Individual Audio

QX80’s available Klipsch® Reference Premiere Audio System features segment-first Individual Audio technology, helping you hear what matters without missing a beat for your passengers.

Client: Infiniti USA
Agency: Publicist
Agency: Missing Pieces
Creative Direction: Aramique, Kamil Nawratil
Technical Director: Matt Ross, Javier Cruz
TouchDesigner Developer: Benjamin Bojko
Sound Design: Gary Gunn
Fabrication Zyia Zhang, Kiril Bejoulev
Fabrication Assistant: Bryce Peterson, Nate Boyce
Production Javier Cruz, Gilad Dor, Jen Baker

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00:00:00
BROOKLYN NYC
40°
Dec 09/2024
LEGAL